James Williams is a doctoral student at the Oxford Internet Institute and Balliol College studying the ethical design of persuasive technologies (i.e. technologies that are aimed at changing the behaviors or attitudes of users). For the past six years he has worked at Google, most recently as Global Search Lead, where he received the Founders’ Award (the company’s highest honor) for his work on Google’s search advertising systems. His interests include human-centered technology design, the psychology of goals and intentions, emerging technologies such as augmented reality and 3D printing, uses of technology to enhance life measurement/optimization, experimental philosophy, and games. A native of Texas, James studied English Literature and Classics as an undergrad and later earned a Master’s in Human-Centered Design and Engineering from the University of Washington.